The Research Network - An Organisation for Connecting Senior Market Researchers
The Market Research Society (MRS) - With members in more than 70 countries, MRS is the world’s largest association representing providers and users of market, social, and opinion research, and business intelligence
Qualitative research provides often an unparalleled understanding of the
motivations behind human behaviour, desires and needs. In the UK, the principal
authority on the qualitative research industry is the Association for
Qualitative Research (AQR).